In what is known as one of the biggest innovations the company has brought in today, Apple has announced the launch of its much-coveted & sought-after product, the iPhone 12. This year is perceived as the last year of the iPhone being a kid and is now entering its teenage years.
A fun fact worth knowing: Apple’s four-model line of the iPhone 12 marks the first major revamp of the phone’s design since the iPhone X of 2017 (which introduced facial recognition-based unlocking and improvements in screen technology).
Now, the company is sporting an array of colors, more models in the iPhone 12 range, and 5G wireless support in the iPhone 12 lineup. Other than that, Apple also launched the HomePod Mini smart speaker, the MagSafe wireless charging system for iPhone 12, and Beats Flex wireless headphones.
Let us now explore the phone in brief detail.
Apple iPhone 12 – the talking points
Apple introduced the iPhone 12 with four models in the lineup and each of them supports 5G networks (a first in the company’s product line). But the super-fast 5G mmWave technology is exclusive for the U.S market only.
To improve support for the new 5G network on the phone, both the iPhone 12 and the iPhone 12 pro come in with a new side cutout. This cutout is somewhat confusing but has been created to support 5G tech on the phone.
People are confused when they hear the term mmWave. This is the version of 5G having quite an impressive speed (500Mbps+). However, its range is limited, and cell phone carriers need to set up more cellular towers for 5G so it can be available to all users.
Also, rollouts of sub-6Ghz 5G stateside are easily deployable and usually achieve speeds in the range of 100-150 Mbps. They are however not as powerful as mmWave 5G.
What did Verizon’s CEO have to say regarding 5G for iPhone 12?
Apple invited Verizon’s CEO Hans Vestberg to the launch event of the iPhone 12. He announced there that the iPhone 12 will achieve gigabit download rates and 200 Mb/s upload rate on Verizon’s network.
Since this 5G works based on low range frequencies, the phone’s antenna structure was redesigned accordingly.
As a consequence, the new cutout on the phone’s side edge is made.
The phone’s antenna
The phone’s antenna is a new 5G antenna situated on the upper right side of both the iPhone 12 and iPhone 12 Pro. They are not smart connectors for the Apple pencil. But they are rather antenna for the mmWave 5G technology.
However, iPhone 12 models sold outside the United States will not be having the cutout feature.
The price of all models of the iPhone 12
The iPhone 12 mini starts at USD$ 699 while the iPhone 12 is priced at USD$ 799. The price of the iPhone 12 Pro is USD$ 999 and iPhone 12 Pro Max is priced at USD$ 1099.
The product line of Apple iPhone 12
Being Apple’s flagship 5G phone, let us now have a brief look at each phone present in the iPhone 12 lineup.
The Apple iPhone 12
The iPhone 12 has a different body compared to the previous generation. It features smooth and flat edges and uniquely even construction. It was created in line with the new 5G technology into a slighter form factor (new antennas).
It currently is coming in the following colors:
The iPhone 12 will have a 6.1 inches front display screen (like the iPhone 11) but with smaller display borders. It also means that the phone will be 11% slimmer, 15% shorter and 16% lighter than its predecessor, the iPhone 11.
The iPhone 12 has a Super Retina XDR display having 2 times more pixels than its predecessor. Text and images will hence look much sharper and better (thanks to the increased dynamic range).
The glass used in the phone’s display is made of a new material known as Ceramic Shield which is created in conjunction with Corning.
The new material of which the screen is made of has 4 times much stronger than the screen of the iPhone 11. This is the biggest jump Apple has made in terms of reliability for the iPhone (especially for iPhone 12).
Coming to 5G, the iPhone 12 will automatically switch to using LTE if the 5G speeds do not match user intentions on saving battery. The 5G will then turn itself on when it is needed.
The iPhone 12 is packed with a new dual-camera system, which features a 12MP wide-angle camera with a new aperture of f/1.6. It will also have an ultra-wide-angle camera with an aperture of f/2.4. Each camera of the phone has a four-element lens signifying a 27% improvement in low light conditions.
New computational photography was created to deliver more powerful new features to the phone. This means that the iPhone 12 will be able to understand scenes through machine learning by using Smart HDR 3, which will automatically adjust highlights and shadows for a great dynamic range. The same feature also helps the phone’s Night Mode, which is available in all cameras of the iPhone 12 (this is also a first).
The Night Mode Time-Lapse function is an update in the iPhone 12’s video capability, helping users create a time-lapse in the Night mode.
The Apple iPhone 12 mini
For those fans of Apple who adored the once-popular iPod, say hello to the iPhone 12 mini. With a screen size of 5.4 inches, it is currently the smallest, thinnest, and lightest 5G smartphone in the world. It is made to pack all the tech iPhone 12 has into something which is delightfully compact.
The Apple iPhone 12 mini comes in with storage options of 64, 128, and 256 GB respectively. In terms of camera and color, it is the same just as the iPhone 12.
Fans might have to wait a little longer for the iPhone 12 mini. With pre-orders taking place starting Friday, November 6, it will be available in stores from Friday, November 13.
The Apple iPhone 12 Pro
The iPhone 12 Pro has the same bells and whistles, the A14 Bionic chip, Super Retina XDR display, Night mode, Dolby Vision, Deep Fusion, and the same Ceramic Shield present in the other iPhone 12 models. This one has the LiDAR Scanner, which measures light distance and pixel depth information, thus delivering a faster and more realistic experience in augmented reality (AR).
The main alluring point of the iPhone 12 Pro Model is its capabilities in camera. Its camera has improved autofocus which is 6 times more than other models in low-light scenes.
Other than that, the ‘pro camera system’ present in it includes an ultra-wide camera for expanded photos, a Telephoto camera for longer focal length, and a wide camera with an f/1.6 aperture for taking photos and videos and both bright and low light places.
The iPhone 12 Pro also features Apple’s ProRaw allowing users to edit everything right on the phone. Storage options are 128, 256, and 512 GB respectively. It is available in the following colors:
- Pacific Blue.
Consumers in Australia, P.R China, Germany, Japan, the United Kingdom, and the United States along with 30 more countries can pre-order the iPhone 12 Pro on Friday, October 6. The availability in the United States will begin on Friday, October 23.
The iPhone 12 Pro will also be available in India, South Korea, and other countries from Friday, October 30.
The Apple iPhone 12 Pro Max
The things that make the Apple iPhone 12 Pro Max notable and distinguishable from others is its 6.7 inches screen (the largest Super Retina XDR display), more enhanced camera capabilities with improved focal length, low-light conditions, and of course, the zoom range.
Color and storage options are the same as the iPhone 12 Pro. Other than that, its availability for consumers in Australia, P.R China, Germany, Japan, the United Kingdom, the United States, and 30 countries for pre-ordering starts from Friday, November 6, and full availability is from Friday, November 13.
There you have it, the complete product line of the Apple iPhone 12. This phone is not just a first for Apple in 5G but also in terms of display, camera, features, and the night mode. With its availability starting from October 23 for iPhone 12, iPhone 12 mini, and Pro, the Pro Max model is coming from November 13.
We are hopeful that the iPhone 12 will help Apple leave a positive mark in today’s ever-increasingly competent Smartphone market especially in the 5G territory.