Category Archive : Digital Marketing

IT Consulting Company

The Top Things To Consider When Hiring An IT Consulting Company

In today’s increasingly technology-driven business landscape, the reliance on robust IT infrastructure has become paramount. To ensure seamless operations and optimal productivity, it is crucial to secure ample IT support for your business. Partnering with a reputable IT consulting company is an effective way to acquire the necessary expertise and assistance. However, finding the perfect match for your business requires careful consideration and evaluation.

Determine What You Need

To ensure a successful partnership with an IT consulting company in NYC, it’s essential to determine your specific needs beforehand. Not all IT consulting companies offer the same range of services, so it’s crucial to think carefully about the tasks you’ll be entrusting them with. Consider the areas where you require the most support and establish a realistic budget.

By having a clear picture of what you’re looking for, you’ll be able to find a company that can fulfill your needs and exceed your expectations. Seek out a company that not only meets your requirements but also offers additional services that align with your business goals.

Identify Your Best Options

Once you have a better idea of the services you need, it’s time to identify the IT consulting companies that align with your criteria. You can decide whether you prefer working with a local company or are open to partnering with a company located elsewhere.

For instance, if you’re based in Manhattan, New York, and you’re searching for an IT support company that offers a comprehensive range of services, consider exploring reputable options like Etech 7, a well-established firm with extensive experience in the industry.

Compile a list of the companies that seem like a good fit for your business. This will allow you to focus your efforts on evaluating these companies more closely, making your search less overwhelming and more efficient.

Evaluate Company Websites IT Consulting Company

A visit to the company’s website can provide valuable insights into its credibility and expertise. Pay attention to the website’s design, ensuring it is clean and streamlined. The website should also contain comprehensive information about the company and its services.

If you encounter technical issues or notice that essential information is missing from a company’s website, consider it a red flag. A thorough examination of a company’s website will help you gauge what it would be like to work with them and whether they prioritize professionalism and attention to detail.

Get A Clearer Picture Of Costs

In addition to establishing a budget, it’s crucial to have a transparent understanding of the costs associated with working with an IT consulting company. You don’t want to be caught off-guard by hidden expenses or additional charges. Therefore, ensure you are fully aware of what you will be paying for.

A reputable company should be upfront about its services and provide a breakdown of costs. If a company tries to conceal certain fees or is not forthcoming with information, it might be wise to consider other options. Transparency is key when it comes to financial matters, ensuring a healthy and trustworthy partnership.

Read Online Reviews

One of the most effective ways to gauge the reputation and reliability of an IT consulting company is by reading online reviews. While individual reviews may not paint a complete picture, they can provide valuable insights into how clients perceive a particular consulting firm.

When assessing reviews, avoid solely relying on average ratings. Instead, take the time to read through multiple reviews and pay attention to the specific feedback provided. A five-star review could contain critical comments, while a three-star review might highlight positive aspects. By thoroughly examining various reviews, you can gain a more nuanced understanding of the company’s strengths and weaknesses.

Schedule Consultations

After narrowing down your options, it’s advisable to schedule consultations or interviews with the IT consulting companies that pique your interest. These consultations provide an opportunity to ask pertinent questions and assess whether a company is a good fit for your business.

While it may be tempting to inform companies that you are considering other options to secure the best rate, it’s generally best to avoid this approach. Consulting companies value their time, and if they perceive that you are unlikely to become a client, they may not invest as much effort into the consultation.

Prepare a list of questions to make the most of your consultation. Since consultations are often brief, thoughtful preparation will enable you to maximize this time and gather essential information.

Please let me know if you would like to proceed with the rest of the article, or if you have any specific requests or instructions.

Request References

To gain further insight into the credibility and capabilities of an IT consulting company, it’s advisable to request references from their current or past clients. This step allows you to perform due diligence by reaching out to these references and gathering firsthand information about their experience working with the company.

While a company may appear impressive on paper, hearing directly from clients can provide valuable perspectives and help you assess whether the company is a good fit for your specific needs. Don’t solely rely on the company’s reputation or size; take the time to speak with their clients and determine if the company is dedicated to delivering exceptional results.

Ask What A Firm Will Do For You

Each consulting firm has its own unique approach and set of services, so it’s essential to inquire about what a company can specifically offer you. Instead of simply asking for a list of services they provide, encourage the company to tell you a story. A compelling narrative that outlines how they will assist and support your business indicates their expertise and dedication.

A company that can clearly articulate its vision for helping you achieve your goals is likely to be a valuable partner. On the other hand, if a company struggles to convey their value proposition or lacks a coherent sales pitch, it may be wise to explore other options that align more closely with your expectations.

An IT consulting company has the potential to make a significant impact on your business’s success. That’s why it’s crucial to invest time and effort into finding the right company that goes above and beyond to meet your needs.

By following the advice outlined above, you can choose an IT consulting company that not only offers the required services but also understands your unique challenges and provides tailored solutions.

Keep in mind that a successful partnership with an IT consulting company in Chicago involves thorough research, careful evaluation, and open communication. By choosing the right company, you can tap into their expertise, leverage their resources, and propel your business towards growth and success.

Slow content

Slow content: A digital content marketing strategy with high added value

You are an entrepreneur, entrepreneur, and you are present on the Internet? Do you want to inform more Internet users and enrich your website with quality editorial content to acquire more prospects? Slow down! Create slow content. Indeed, this trend of content marketing, which gives meaning to your digital communication, has a serious advantage for your SEO. Learn how to implement an effective strategy with different types of high-value content. Let’s go for an overview of useful, reasoned and sustainable web writing!

What is slow content?

At a time when short, identical and irrelevant content is invading the web, this so-called “minimalist” trend is gaining momentum. Inspired by slow fashion in the fashion sector for several years, slow content, a content marketing technique is developing in companies and marketers. The concept refers to a type of digital content that is produced and consumed slowly. It is a question of giving priority to quality rather than quantity to emerge in the mass of online publications, especially in B2B.

“About 86 million posts are published every day on WordPress and 3.3 million posts on Facebook every 60 seconds.” Source

Slow content versus snack content

We tend to oppose slow content to snack content: short and direct publications that are quickly consumed but can be complementary. Indeed, long text keeps the user on a website longer, while micro-content attracts attention, can create buzz (virality) and increase the engagement rate of readers. Examples include a 500-word article, image, meme, animated GIF, short video, etc. So, it’s all about dosage in your editorial strategy.

Advantage of a slow content

By offering in-depth topics to your readers, you improve your SEO on search engines, such as Google. On your blog, for example, the longer a text is, the more you have the opportunity to develop the semantic field of the theme addressed. A 1,000-word feature article will therefore more easily get a better SEO score than a 400-word essay. Finally, the only disadvantage of slow content is that it takes time to produce. But everything is relative since, your pace of publication is reduced or slowed down in your editorial planning. In short, the idea is not to do less but to do better.

What are the objectives of a slowed editorial strategy?

On the Web, the consumer is constantly solicited, it is more and more difficult to hold his attention. Let us put ourselves in his shoes for a moment. What information do we want to read? Just like the user, we want useful texts that are in line with our values. We therefore expect from a brand something other than simply promoting a service or product. This low content must allow us to get answers to our questions, to choose according to our convictions. The secret is to really care about readers’ expectations and not just their attention.

Have you ever wondered what purpose you write for the Web? Indeed, it is useful to carry out this reflection, having in mind the promise of authenticity for your readership. If your company is anxious to start a virtuous circle, to give meaning to the messages it disseminates, then in the long run, you will certainly achieve these three objectives:

  1. Establish your expertise in your professional field.
  2. Strengthen your brand image and notoriety.
  3. Gain the trust of your audience.

“Compared to pre-Covid times, ‘useful’ content is on the rise, as consumers seek to move towards a new personal normal. It’s important to note, however, that nearly half (48%) of all content provided by brands is deemed on-meaningful to consumers.” Meaningful Brands® 2021, the leading global brand perception survey, conducted by Havas Group.

* Useful, full of meaning.

How to create quality content?

Professionals who write for the Web need to know the notions of utility, identity and sustainability. The editorial line of your communication must be clear and rigorous. To arouse the emotion and engagement of Internet users, you must give meaning to your texts and images. It is an opportunity to spread informative and creative messages. All your publications must reflect the DNA of the company: the watchword is “authenticity”! Build on these 3 pillars to create value:

1. Inform in a useful way

In concrete terms, what should you talk about with your readers? Keep it simple! Address the themes that currently resonate in society. It seems inevitable to talk about the environment because the French likes to learn about this major topic of the news. They are wondering and waiting for answers from brands in the face of this problem. Then, talk about the human: it is essential in our ultra-digitized world. Companies that are providing social media verification service need to connect with Internet users and create a lasting and reciprocal relationships. Finally, mention social issues: your readership wants a sincere commitment from you. Speak up, and highlight your company’s actions.

2. Slow down with reasoned content

Moving to slow content means focusing on sobriety, and slowing down the pace by keeping your editorial creation under control. We must ask ourselves at each stage if what we write brings value compared to what already exists on the Web. This responsible approach must not only be at the level of the web editor. So be sure to federate all the actors of the edition of your company around this project: good communication is essential.

3. Focus on sustainability

In this third pillar, the desire is to reject the overconsumption of so-called “disposable” publications that do not strengthen the identity of a brand. Thinking sustainability means anchoring one’s presence in time through perennial writings. Slow content can easily integrate into an overall ethical content marketing strategy. At a time when we are living through the global Covid-19 pandemic, the concept of slow content, this new approach to email marketing, takes on its full meaning.

What are the different types of slow content?

Dare to use new formats. They are numerous and are presented in the editorial or audiovisual form:

  • informative blog post of over 1,000 words;
  • white paper ore-book (5 to 50 pages) in PDF file;
  • complete guide;
  • comparative;
  • Guest article;
  • product review;
  • long video;
  • Series;
  • Motion Design;
  • Computer graphics;
  • evergreen content (a perennial publication whose idea is to be “always green”);
  • Pillar Page (pillar web page developing the global vision of a theme);
  • webinar;
  • expert interview;
  • opinion piece;
  • case study;
  • success story;
  • Podcasting;
  • Checklist;
  • etc.

🎥 Good to know: very popular with Internet users, video represents a high potential in terms of feedback and engagement. It is one of the preferred formats for your website, your blog or your social networks. In a slow content objective, prefer it in long version (more than 2 minutes).

How to slow down your content for the Web?

The concept of slow content tempts you? Discover now our method to get started:

  • Segment your target audience by analyzing consumer profiles and their needs.
  • Define your new editorial line.
  • Sort through publications and recycle them.

It is important to analyze and review the writings you have already published. Feel free to remove obsolete and low-quality articles. Some can be grouped into a guide for example.

  • Optimize your old articles for SEO while creating added value.
  • Publish recycled items to different channels.
  • Produce new quality texts in a reasoned way.

In web copywriting, it is important to rely on professionals who know Seo services Dubai and understand how a web editor works. To take the turn of slow content so that your company stands out, also read all about hiring a web editor on a freelance platform.

As you can see, Leonetti’s slowing down, knowing your consumers well and focusing on your values. In line with “less is more“, the goal of this meaningful strategy is to create editorial content with high-added value and to stand out by reducing the frequency of publication. Prioritize quality to inform and communicate with your readers! Give them a breath of fresh air with great slow content.