Day: August 28, 2019

Not Another One! Facebook And Instagram Developing a New App Called ‘Threads’

Who would have thought that Facebook would be developing another new messaging app? And this time, it is doing so to rival Snapchat. This app will be named ‘Threads’.

Facebook is reported to be developing Threads as a new messaging app. It is aimed at helping users share more information more often with their close friends. Those close friends will be picked up from the close friends’ list users have on Instagram and Facebook.

What is the functionality of Threads?

Threads is created to automatically share close details, such as location, internet speed, battery life and the like. The app also shares typical social media posts such as text and pictures. Threads is intended to work with the ‘close friends list’ of users listed on Instagram.

Threads will act as a companion to Instagram. Currently it is in testing at Facebook

Threads is engineered as Instagram’s ‘sister’ app and invites users to share close details with their close friends using Instagram’s creative tools. The app includes an opt-in ‘automatic sharing’ feature allowing people on the app user’s close friends list receiving regular updates, about where the person is, and vice versa.

Threads also allows users to update their respective statuses manually, with those statuses being shown in the main feed along with the messages. The app will show online users with a green dot, allows users to quickly read stories shared by friends and also includes its own camera function.

It is the latest in apps automating status sharing through mobile phone sensors & one-tap status sharing. In 2014, a similar app called ‘Status’ tried doing the same thing as Threads, and in 2015, Danny Trinh’s free app took another yet similar approach.

Why are Facebook & Instagram developing Threads?

After facing years of sustained & rising criticism in its negative role in the promotion of political propaganda, false news, false information, spam content, failure to stop large-scale data breaches & verbatim genocide, Facebook signaled major changes which are currently in progress.

Facebook CEO Mark Zuckerberg announced this year that his company would be improving Facebook’s privacy.

Facebook has also started a project aimed at merging the services of WhatsApp, Instagram, and Facebook. Such will allow users to send messages instantly across these apps without the need for switching between the apps. The apps will remain separate, but their messaging functionalities will now be under one umbrella.

Could this be an attempt by Facebook to mask its numerous failures? It is becoming highly probable that Facebook is doing so by making an impression in the general public that it is moving on from being an open public forum to a close one shielding users’ information.

The concluding point – Will Thread survive or face another rollback?

There are doubts among the general populace about the survival of threads after its inception. Such became evident when the social media giant ended its support for Direct, which was a camera-first app that not only resembled but mimicked Snapchat.

Direct was unveiled in 2017 and was tested in Chile, Israel, Italy, Portugal, Turkey & Uruguay. However, the launch of direct was canceled before a global release was to occur. There is ambiguity in whether Threads will be launched or not.

There is a likelihood that Facebook might end the development of the app before giving it to the general public (as it did with Direct). However, Facebook’s CEO Mark Zuckerberg asserted back in March that he sees private messaging as the company’s future.

Threads appears to be part of the efforts of Facebook’s latest vision of making private messaging become a reality.

Will Facebook succeed this time? Or will it falter with just another failed launch?

Best Instagram Marketing Strategies

Best Instagram Marketing Strategies to Promote Your Niche-Focused Business

Instagram is one of the fastest growing social media platforms currently making to the frontline of the Internet. With more than a billion accounts, Instagram has created quite an impact especially among teens. It has become a social networking website that one just can’t ignore. It has now become an integral part of our lives and what’s more? It has also become quite the resource to promote business. 

However, not every brand on the Instagram market has earned its significant liberty to rapidly grow as some have. Doesn’t it make you wonder what some of these major brands are doing that’s working out for them? I am also eagerly interested just as you are. So, I took some time off from my busy schedule and performed the necessary research. Here are a few Instagram marketing strategies to help you promote your business effectively on Instagram. Now, you can also turn 0 to 100 real quick. 

Build a Community Around Actionable Hashtags

It is a great strategy that is most commonly observed being practiced by some of the major brands. 

Actionable Hashtags

To best explain the concept, let’s consider Nike. The business chose to run their Winter Campaigns captioned as “Choose Your Winter.” Nike used a hashtag campaigning method titled as #runfree campaign which really attracted a great number of audience and before you know it, the hashtag became quite the trend. Nike benefited from the hashtag by building its own community around it. 

You as a starter brand can do the same as well. Pick out hashtags or create the ones that are really impactful. Now custom-tailor your brand campaigns to favor these hashtags and run your campaigns. 

For example, Infatuation is a trendy restaurant review website found back in the year 2009. These guys weren’t quite the popular review sites on the Internet block, but with their hashtag #EEEEEATS, they created a significant impact and earned their popularity. The hashtag give them quite the virality. 

Be an Empath, and Relate to Your Followers

Most brands and businesses are empathic so they aim to understand their target audiences. By knowing the teeny tiniest bit of details and happenings in their life, they are able to create Instagram posts that are quite an attraction for them. As a brand, I am sure you’ve already established a few buyer personas of your own, and you already have an idea of what your average lead may look like. 

However now, it is that time when you have to seek why they are present on Instagram. Are they coming to Instagram because they want to kill boredom or are they there to check on their friends? 

A great example of empathy on Instagram is

empathy on Instagram is

So how can brands become empathic? 

Let’s assume that one of your clients love cakes and he or she gets super excited when they see one on their Instagram feeds. You are a cake selling brand and hence, you take some snazzy looking images of the cake. Now, just optimizing your Instagram campaign to show those images on client’s feed isn’t going to be enough. What you require is a bit of captioning and an Instagram harpoon. 

What are Instagram harpoons? These are humorously designed and well-written social captions. 

For instance, 

“Who would love to have this CAKE on a Sunday Breezy Morning with her beloveds? #sundaybreezymornings #fonduecakes #cakeseason 

Your Biography Plays a Significant Role

When you are creating your Instagram bio, just keep in mind that you design them a whole lot differently than your Facebook & LinkedIn profile. Your Instagram shouldn’t contain any boring details such as your long lasting Resumes and professional qualifications. What audiences nowadays are basically seeking is how human-like is the brand and can it connect with the audience requirements?  

For example, check how Mesmereyez, halloween contact lenses selling business has done it correctly.

To make your brand bio details shine out among your competitors, you can use a mix of emojis and humorous single-liners and create a more humanized connection between yourself and the audience. 

Why Not Share Videos on Your Instagram

The video feature on Instagram is not anything new but it has gained some significant popularity over-time. Many brands who are promoting their businesses on Instagram are leveraging the power of short 15-second videos to ensure that their brand message is heard loud and clear on social podiums. 

For example, here’s a video campaign that Oreo ran earlier this year. 

The campaign was pretty much designed to promote a chance to win something with Oreo. 

However, you can use video in different number of ways instead. You can use a video to promote a product launch taking place, for example, over here Oreo is marketing one of its maple creme cookies.

https://www.instagram.com/p/B1bbsOclSdw/?utm_source=ig_web_copy_link

Or you can share some behind-the-scenes funny moments like Oreo did with Wiz Khalifa. 

You can even embed these Instagram videos on your website, if you have one. That’s the only puzzle which you are missing out on, to complete your perfect Instagram marketing circle once and for all. 

Promote Your Instagram Just About Everywhere

Creating a profile on Instagram and marketing your content consistently isn’t going to get you anywhere. If you want people to see your profile or reach out to you, then you need to make sure you promote your Instagram in other places as well. For instance, if you have a homepage or different product pages interconnecting to your social networks, put your Instagram social icon there as well.

Start internally by asking your stakeholders to share your Instagram account using relevant business hashtags. Learning the art of hashtagging is significantly important, and businesses who know how to leverage that art are the ones that expressively grow then those who don’t put their focus on it at all. 

Include your Instagram icon in your email signatures, on your social profiles, in your business cards, on websites and just about everywhere which can give your Instagram profile a good exposure. 

Instagram is the future’s way forward for businesses. It is not only growing at an immense pace but more than half the society is actively using it on a daily basis. Businesses who fails to pay attention to Instagram marketing often suffer a business backlash. It’s because they normally leave a large market untapped! If you haven’t invested your time in Instagram advertising and marketing, now is the time. 

kfc artificial meat

KFC introduces artificial meat and also sends it for free

According to Bloomberg News, KFC announced that it will cooperate with the artificial meat company Beyond Meat.

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