Who would have thought that Facebook would be developing another new messaging app? And this time, it is doing so to rival Snapchat. This app will be named ‘Threads’.
Facebook is reported to be developing Threads as a new messaging app. It is aimed at helping users share more information more often with their close friends. Those close friends will be picked up from the close friends’ list users have on Instagram and Facebook.
What is the functionality of Threads?
Threads is created to automatically share close details, such as location, internet speed, battery life and the like. The app also shares typical social media posts such as text and pictures. Threads is intended to work with the ‘close friends list’ of users listed on Instagram.
Threads will act as a companion to Instagram. Currently it is in testing at Facebook
Threads is engineered as Instagram’s ‘sister’ app and invites users to share close details with their close friends using Instagram’s creative tools. The app includes an opt-in ‘automatic sharing’ feature allowing people on the app user’s close friends list receiving regular updates, about where the person is, and vice versa.
Threads also allows users to update their respective statuses manually, with those statuses being shown in the main feed along with the messages. The app will show online users with a green dot, allows users to quickly read stories shared by friends and also includes its own camera function.
It is the latest in apps automating status sharing through mobile phone sensors & one-tap status sharing. In 2014, a similar app called ‘Status’ tried doing the same thing as Threads, and in 2015, Danny Trinh’s free app took another yet similar approach.
Why are Facebook & Instagram developing Threads?
After facing years of sustained & rising criticism in its negative role in the promotion of political propaganda, false news, false information, spam content, failure to stop large-scale data breaches & verbatim genocide, Facebook signaled major changes which are currently in progress.
Facebook CEO Mark Zuckerberg announced this year that his company would be improving Facebook’s privacy.
Facebook has also started a project aimed at merging the services of WhatsApp, Instagram, and Facebook. Such will allow users to send messages instantly across these apps without the need for switching between the apps. The apps will remain separate, but their messaging functionalities will now be under one umbrella.
Could this be an attempt by Facebook to mask its numerous failures? It is becoming highly probable that Facebook is doing so by making an impression in the general public that it is moving on from being an open public forum to a close one shielding users’ information.
The concluding point – Will Thread survive or face another rollback?
There are doubts among the general populace about the survival of threads after its inception. Such became evident when the social media giant ended its support for Direct, which was a camera-first app that not only resembled but mimicked Snapchat.
Direct was unveiled in 2017 and was tested in Chile, Israel, Italy, Portugal, Turkey & Uruguay. However, the launch of direct was canceled before a global release was to occur. There is ambiguity in whether Threads will be launched or not.
There is a likelihood that Facebook might end the development of the app before giving it to the general public (as it did with Direct). However, Facebook’s CEO Mark Zuckerberg asserted back in March that he sees private messaging as the company’s future.
Threads appears to be part of the efforts of Facebook’s latest vision of making private messaging become a reality.
Will Facebook succeed this time? Or will it falter with just another failed launch?