The site was worth more than $ 1 billion six years ago. It has been bought by the publisher of WordPress for only a few million.
The site was bought by Yahoo in 2013 for $1.1 billion. Tumblr was at the peak of its popularity, before falling to be sold for only a few million to Automattic, the publisher of WordPress. The exact amount of the transaction is not known, but the American press agrees that it would be a priori less than $ 10 million, less than 1% of the amount that Tumblr was worth there six years.
Finally, Automattic recovers Tumblr for a pittance, and the publisher of WordPress has said that the return of explicit content on the site was absolutely not in the program. The company simply said it would take over some 200 employees of the site, and that the services and features of Tumblr and WordPress would connect them without further clarification.