B2B eCommerce is a literal behemoth in the eCommerce industry.
Shrouded in the shadows of its more glittering counterpart, B2C, B2B eCommerce is a land of opportunity for those looking to gain more profits.
Don’t believe me? Let the statistics do the talking.
B2B eCommerce is growing at a quick rate. Predicted to reach 18 trillion dollars by 2023, the industry’s sales are skyrocketing. In 2019, digital sales grew by 10.9% which is a positive sign of things to come.
The industry is going up, there’s no doubt about that. Business owners have started to realize that, and are now opting to go digital in order to sell more.
But the problem is that they don’t know where to start. We were faced with a similar problem. At my organization, we were looking to go digital but didn’t know where to start. We were already using WordPress as our CMS of choice.
We were also not too inclined on using a SaaS platform, since it meant we were limiting ourselves to a closed source platform.
Eventually, we heard about B2BWoo, and were so impressed with the product demo that we decided to purchase it.
We haven’t gone back since!
What is B2BWoo?
B2BWoo is a complete plugin bundle for the WooCommerce platform – coming equipped with everything that you need to build a B2B store.
As we mentioned before, we were using WordPress as the CMS of choice for our eCommerce processes. When we decided to use WooCommerce in a standalone manner, we ran into problems with it because at its core, WooCommerce doesn’t facilitate B2B purchases.
It wasn’t until I saw B2BWoo that we managed to get our processes in check. We were able to implement a complete B2B store and overhaul our business website with a business-to-business storefront.
What does B2BWoo do?
B2BWoo helps introduce a variety of B2B functionalities, making your store wholesale friendly.
Everything from dynamic pricing, catalog creation, quotes, minimum order quantity setting, account management, and more – we gained everything from B2BWoo.
For businesses looking to sell wholesale on WooCommerce, there is no better alternative to B2BWoo.
Simplify Your Wholesale Processes
B2BWoo is built for wholesale processes without a doubt.
Built on top of the most popular eCommerce platform there is, B2BWoo includes everything you need to get started with your B2B operations.
It helps deliver a seamless B2B experience backed by WordPress + WooCommerce, without any inhibitions.
It comes with a variety of different functionalities, which I’ll explain in the second section.
Order Management Controls
For B2B customers, managing product ordering is very important. B2BWoo allows you to manage your store at a deeper level by providing you powerful product control functionalities.
- You can create minimum and maximum order requirements before letting users make a particular purchase.
- Allows users to backorder products.
- Allows users to view samples of products.
Catalog Management
With the help of B2BWoo, you can create a B2B catalog tailored to each individual user on your store. Depending on the preferences that they have, you can show/hide products based on those groups.
Wholesale Pricing
Being a prime wholesale solution, B2BWoo provides a variety of different tools to customized wholesale based on different filters. Some of those filters are as follows:
- Show/hide prices at product level – you can hide/show products depending on whether the user is logged in or not.
- Dynamic pricing – change the prices of products based on monthly or seasonal trends
- Category based pricing – allows you to change the category of your content with ease.
- Role based pricing – shows or hide products depending on the user role.
The pricing factor is one of the major selling points of B2BWoo. It gives you serious legroom when it comes to managing the prices on your store.
Quick Ordering Features
The best feature of B2BWoo is perhaps its conversion savvy tools in the form of product table and quick order. Both handy tools to speed up the checkout process.
If you have a recurrent customer base who order the same products from your store, then you can use this functionality to allow them to purchase products from a single tab rather than going to each individual tab, and ordering from there.
This is the functionality provided by B2BWoo’s Quick Order.
On top of that you also have the product table functionality. It allows business owners to create customized product tables from which customers can select and purchase products directly without having the need to visit each individual product page.
Now, you might be wondering what’s the difference between them?
Quick Order is a plug and play type of functionality. When integrated, it adds a new page where you can display the quick order table. In contrast, product table help you customize the product table according to your preferences.
From Gutenberg compatible, to CSV upload options, RFQ integration, and the ability to support multiple order forms – this feature of B2BWoo is by far the best.
Quote Request Features
B2B purchases are high value and before purchasing, customers usually demand a quote to see if the price is accurate or not.
With the request for quote functionality, you can overhaul the “Add to Cart” functionality which allows users to request quotes and negotiate pricing of a product.
Corporate Hierarchy
If you are looking to manage multiple buying parties on your eCommerce store, then B2BWoo has a solution for you with its Account Management functionalities.
Essentially speaking, what it does is that it allows customers to create a hierarchy of their organization on your store. Similar to their original hierarchy, businesses can set roles, give permissions, and keep their processes on your store organized.
By introducing this hierarchy, business owners can improve their processes for the better. Moreover, because of this organization, they have incentive to stay on your site.
Integration Friendly
If you’re looking to integrate your existing B2B store with an ERP system then B2BWoo has you covered.
With integration partners like Microsoft Dynamics, Sap, QuickBooks and more, you have the opportunity to integrate your store with a variety of ERP, CRM, AMS, and WHMS systems.
All your front and back office systems can get integrated easily.
Content Management, Taxation, and More…
Creating public/private stores, hierarchies, roles and permissions, and content management – B2BWoo provides it all based on its own functionalities, and some supported by WooCommerce.
On top of that, B2BWoo provides you significant legroom when it comes to managing your taxes. Depending on your requirement, you can show or exempt taxes depending on your situation.
B2BWoo Is Scalable
When we were discussing the process of onboarding with B2BWoo for our eCommerce store, we were skeptical of just one thing: whether B2BWoo (being built on WooCommerce) is as scalable as the other eCommerce platforms.
Well, we got our answer in the form of web hosting. Similar to how you would upgrade your B2B store on Shopify or any other platform, you can do the same on WooCommerce by upgrading the host.
Conclusion:
B2B is, without a doubt, a trillion-dollar industry on the rise. If you’re looking for a platform that facilitates B2B eCommerce to the best possible degree, then look no further than B2BWoo. It’s an all-in-one eCommerce solution.
