Do you know that if you subscribe to anything via the App Store, Apple takes a 30% cut off from every in-app purchase done by customers? It means that 30% of the app revenue straight away goes to Apple. Now it may not sound as much displeasing for an average customer who’s purchasing the app from the Apple Store, but it sure does displease the organization as it loses a substantial cut from their earnings. Recently, it has been revealed by MacRumors that Google is one of the latest firms who are kicking back against the Cupertino firm.
In recent events, Google has announced that it will cease any YouTube TV subscriptions made on the Apple App Store dated 13th March and onwards. Are you an active subscriber of the YouTube TV via one of the Apple devices? Your subscription is more likely going to succumb cancelation on the next billing date if you have subscribed to the YouTube TV subscription through the Apple App Store.
The email which helped MacRumors identify that Google has decided to terminate their partnership with Apple hasn’t disclosed any reason in particular, but the affirm decision confirms that it is pretty evident that Google doesn’t want to share any more of their profits with the Cupertino company.
YouTube TV isn’t the only one who has recently planned to terminate its partnership with the Cupertino firm. In fact, Netflix has also discontinued its payments for your subscriptions via the App Store. Just like Netflix, Spotify also has issues with Apple’s stringent profit reaping App Store policies and have equally voiced the concern engaging Apple’s own platform for Music, Apple Music. They claimed that their own service was making far off better profit than Spotify who had to share its own.
Apple has a relatively large fan-base and being not able to subscribe to the YouTube TV service via Apple’s storefront, there’s a high concern related to how much will the business incur a loss on exposure. For now, Apple has presented a trade-off for its high fees by placing a condition for YouTube TV app, that if they want to reap all the profit, they should remove any reference of subscription from any other separate platform other than the Apple’s own App Store.
If you are using YouTube TV through an Apple device or plan on using one, you can still get the app from Apple’s App Store, but if you want to subscribe, you might’ve to do it from someplace outside.