Sales of Xiaomi and Samsung Goes Up in Europe Beating iPhone
With nearly 45.1 million smartphones sold on the old continent in the second quarter of 2019, the sector seems to be afloat, especially with the rapid growth of Xiaomi and the dominance of Samsung. In contrast, Apple and Huawei are pale and fall sharply in Europe.
In the first place of the ranking, there is Samsung which recorded a good progression of + 20% compared to the second quarter of 2018. It will not be so much its Galaxy S10 which will seduce on the old continent but rather its mid-range, the Galaxy A. The South Korean company has distributed 3.2 million Galaxy A50 (the smartphone sold the most in Europe this quarter, all manufacturers combined), 2.2 million Galaxy A40 and 1.8 million Galaxy A20e. In all, it is nearly 18.3 million units sold, allowing Samsung to rise as the European leader with 40.4% market share.
As for Apple , which falls in third place, the firm records a heavy fall of -17% compared to last year, with a market share in Europe which sinks to 14.1% In all, the Californian manufacturer will have has sold 6.4 million iPhone, including 1.8 million iPhone XR, its best-selling model on the old continent.
Companies like Huawei and Oppo have made improvements in features and overall quality that are enticing many wealthy Chinese people, said Mo Jia, an analyst in Shanghai for the technology research firm Canalys. Chinese brands’ aggressive marketing and sales campaigns in Europe indicate that the companies believe consumers there who have traditionally used iPhones will do the same thing.