The Art of SEO – How to Drive sales by working less in 2020?
Your website is up & running. A great product with a mind blowing idea but the sadly no one knows that you exists. In an era where it is difficult and, in some cases, impossible to rank your website on Google, SEO is hard to ignore.
Whether you are a struggling startup or a well-established business, the end-goal is to drive traffic on the website and drive massive sales. Search Engine Optimization is the only thing that can help you to achieve your grand goal.
SEO is an art that needs a good artist
A lousy artist will destroy a good painting, but a good artist will take the bad one and make it look like something extra-ordinary. For SEO you need a great artist.
Someone who understands SEO like no one else.
There is just one thing that you need to know before hiring an agency.
SEO is a long-term thing. Patience is compulsory for growth. It will take around 2-4 months for the first set of results to show-up. That’s why it is suggested that you take some time to hire the right person or an agency.
No one understands your product better than you
Being a founder or a high-management guy, you understand your product/service best. When you hire an SEO person, it is essential that you sit with him for some time. Educate them about your business.
The company mission, goals, sales funnel, and everything related to the product. When the SEO person or an agency understands the true essence of your brand, it will be able to give better results.
The latest algorithm by Google is all about relevance. How relevant your brand is to your consumer? Can you find the sweet spot where the need of the customer intercepts with your business offering?
This might sound frustrating at the beginning. To sit with the person and inform them about your company. But this one time sitting can save tons of useless back-and-forth exercise.
The SEO person will exactly know how to pitch your product in such a way that the customer buys it without thinking twice about it.
Every team member must understand the SEO strategy and a little bit of how it will be executed? This is the necessity of time. You cannot live without informing people about the real value of your business. If you offer something unique, SEO is your opportunity to make it discoverable.
When the team members know exactly what the product is all about, they can create that relevance that we talked about earlier. There is a fearsome competition, and you need to show with all your weapons.
Some people are looking for your business. If you want them to find you, a good start might be to find the problem they are facing and devise your SEO strategy around it. When you know and understand the issue of the customer, it will be easier to engage those customers.
Link Building is still Alive
Yeah, you read it right. Whether you are a budding startup or a well-established search engine optimization agency, link building is necessary for you in every case.
It doesn’t matter if you start small in the beginning. What matters is that you do it with consistency. In building links, persistence will help you to get past your competitors.
Think of it as a long-term strategy. When everything dies, links and posts remain on the internet. Guest posting on high domain authority, DA, websites will tell the world that you are a worthy website.
Customer Experience is the King
Regardless of how much SEO you do, if the SEO is not helping the customer solve their problem; everything will go in vain.
A customer is always looking for brands that can make them feel good. The whole website experience or the app experience is something Google considers a lot when ranking your website.
Whether you believe it or not, if you fail to create the desired user experience, it will be impossible for your brand to rank in the first few pages of Google.
Ask for the SEO person to keep a user-centric approach while making the SEO strategy.
In times where tools can handle everything, customer experience is something that needs to be done manually.
Make superior customer experience as part of your SEO strategy. No matter what strategy or tactic you use, ensure that it doesn’t affect the experience for the user.
When I started doing SEO, it was difficult for me to grasp everything at first. But when you start understanding the core concepts, SEO becomes pretty easy.
You don’t need to have expert level skills to jump-start your startup. It will help if you begin in the right direction.
And keep in mind that there is no end to learning. Be it a novice or experienced SEO person, if they don’t have the fire to learn, there is no point in hiring them in the first place.
This is what you need to look for when hiring an agency or a freelance SEO person.
Your brand is exclusive. You know it. Your friends know about it. But now you need the world to know it too. And SEO is something that will tell the world what your product is all about.