Custom made boxes for your brand 5 easy steps
If you own a business that sells products, you will know that packaging is a necessary part of the item. Some brands may not put much focus into this and make it carelessly. However, this is a bad idea because the packaging is often the first impression that a business gives about itself. If this impression is not good shoppers will avoid buying from your brand. Custom made boxes that keep in mind some points can help a business out.
The following are 5 steps you can keep in mind when designing custom packaging:
Know who you are making packaging for
Before doing anything find out who your customer base is. Only when you know who these people are can you make packaging that they will be drawn towards. If the customers are not known, then you will not know what they want from the packaging.
Research on the gender, geographical location, age, shopping habits, etc. of the consumer base. According to this, you can figure out what colors, designs, images, etc. to use on the boxes.
For example, if a brand is selling toys or cereals for kids, the boxes will be bright and have cartoon characters printed on them. Kids are attracted to this stuff.
A product for adults like cigarettes will be decent and serious looking. It will not make kids want to but it.
Get strong material
If you have wonderful custom box printing, but the box is made of weak material and is breaking, you will not stand out. The box has to be made of the best packaging material that is perfectly suited to it. There are many options available now that you can choose from. Invest in something good if you want to show customers that you care about quality.
Top materials that can be considered include cardboard, corrugated cardboard, Kraft. They are all strong and usually safe. For instance, food will remain fresh in them. They do not have chemicals that can go into the food and harm it. This makes it unhealthy for people to consume.
The materials are also environmentally friendly. It is a necessity to select this type of packaging nowadays. Many consumers are conscious of what careless packaging does to the environment. This is why they are forcing brands to choose “green” packaging materials.
Create informative packaging
Custom box printing should be informative. It must tell people all the important details about the product. You will have to find out what customers need to know and include this in the box. It depends on what the product is.
For instance, if you are selling food items, you need to tell what the product is, its ingredients and nutritional information, manufacturing and expiry dates, health warnings, etc. You can also include instructions on how to store. If there is a certain method on how to cook the food, state it.
Cosmetic products need to tell the ingredients. This is because there are some which are good for certain skin types whilst others should be avoided. Customers need to know what skin type the product is for when to use till, how to use and store, etc.
Also, state special features about the merchandise which will encourage people to want to buy it. You need to convince customers that your product is better than that of the competition. It is vital to be truthful here.
For example, if the skin care product is dermatologically tested, let people know about this. If it has special ingredients that are excellent for skin, state it clearly.
Some food products may contain only natural ingredients which are preferred by many. If your products are like this, let it be known.
Let the brand get an established presence in the market
Custom packaging can help increase brand awareness. The brand needs to be known in the market if you want to get customers. For this, a business should create a logo that is short and memorable. It must stand out on the packaging. The logo will help shoppers recognize products from your business in a store.
Other details that can be included on the packaging are the physical address of the business, its contact number, email address, social media links. Only when customers know the address of your eCommerce website will they visit it and check out what you are selling.
Create the right size and shape boxes
Custom box printing should be able to make the right size boxes. For this, you will need to measure the product and according to this, the right box will be made. Size is important as it helps ensure the safety of the merchandise.
A really large box will result in the product moving around and harming it. Customers will not get a good impression if this happens. You will be using money on material that is not needed. The box will be heavier so transportation costs will be more. A really small box will result in products getting congested and spoilt.
A unique shape also allows packaging to stand out. But the shape should not be one that cannot easily be stacked on a store shelf. It should not compromise the safety of the product inside.
Custom product boxes are an important part of the packaging. You need to know what colors, designs, images, patterns, to include on the boxes will attract the right customers. It is important to draw the eyes of those people who will think about making a purchase. Get strong boxes that will show customers that quality is of importance to you. Look at color psychology which will help you choose the right colors which give a good feeling. Know who your customer base is so that the packaging design can be made according to what they are drawn towards.