Schedule Your Posts on Social media is a brilliant tool for both individuals and businesses alike. It is used by billions of people, who, on average, spend over two hours on social media each day. People can use it to market products, to keep up with friends and family, learn more about their favorite celebrity, or simply be entertained by all the content.
One of the keys to success on social media is being consistent. This is not only in terms of posting the same types of content your followers expect but also posting frequently enough so people will want to continue following your journey.
However, if you lead a busy life, you can’t always be on your phone or at the computer to make posts. Thankfully, it is possible to schedule posts ahead of time, to ensure your page always has new content going up.
Let’s take a closer look at four simple steps to help you schedule your posts and find social media success.
Choose the Best Scheduling App or Tool for Your Needs
If you want to schedule posts, the first thing to do is find an app or tool that can schedule the posts for you. There are many out there, but they are not all created equally. Some can do the job okay, while others are sure to wow your followers and take your social media game to new heights.
Take your time to check out one of the best social media schedulers at Sked Social.com. In addition to accurately scheduling a variety of different posts, some of these tools can help you do everything from edit content to collaborate with other users. Be sure to check out the reviews and testimonials for the different tools you are considering, to ensure they are a solid and popular choice.
Create the Post or Schedule Your Posts
Once you have chosen the right platform and linked your account, the next step is to create the post. This process can differ depending on what you are doing. This could be filming a video, writing a funny tweet or caption, adding photos, or anything in between. You need to upload the content, as well as anything like tags, hashtags, location tags, and anything else important.
When scheduling your content, it is important to stay consistent. Make sure your posts all share a similar voice and remain in line with your brand identity. Also, while consistency is key, ensure you maintain a solid mix of content. For example, a business shouldn’t only post ads and sales content and should mix in some blog posts, infographics, or other types of valuable content.
Choose the Right Time for the Post to Go Up
Once the post has been created and optimized, it is time to choose when it should go up. In most cases, you can schedule post-hours, days, weeks, or even months into the future. But before you simply choose when to post, it is a good idea to look at the data. If you want your posts to do well, you need to put them up when many of your followers are online.
If a post is made during the middle of the night or a slow period, a large chunk of your audience may miss it, which will hurt how effective it can be. The right time (or day) to post can differ depending on where you are in the world, and who your target is. Be sure to look at your past content and see when you have had the most success or reach,
Monitor The Results
Once a post is scheduled, many individuals or companies may think their job is done, but that is not the case. Not only do you have to make sure it went up at the right time and was formatted correctly, but you also need to make sure that the posts you have scheduled are doing well.
There are many different KPIs (key performance indicators) that you should look at to judge how successful a post has been. This can include how far it reached, how many site visits stemmed from it, how many people engaged with it, and many others.
This information can help you decide if the post was good or bad, and what can be learned from it going forward. For example, if you find that posts you have scheduled at a particular time or day are not doing well, you need to fix this to ensure future posts don’t suffer the same fate.
In conclusion, we hope that this blog post has been able to help you learn some amazing ways to schedule your posts on social media.